среда, 9 января 2013 г.

Rendering 12

The article "Green means business" was published at the site of Euronews on October 22. This article covers  a quite interesting business-project that is oriented to environmental protection. The reporter introduces us young persons who made their debuts of their "green" business plans in Paris. One of them is Sarah Smith.
Sarah Smith is part of a new generation of environmentally-aware entrepreneurs. Her drive to suceed has taken her to Paris where she will pitch her idea to a panel of experts and investors. Along with her team she has developed a business plan for a network of urban cargo bikes.

There was general feeling to believe that Sarah's strategy is successful. The “awesome bike” project was one of three winners chosen by the panel. But during the subsequent debriefing, the business coach told her team that their business plan was not realistic.

Speaking of this project, it's necessary to note that about 200 students as well as Sarah, went to the 5-week Climate KIC summer school. The scheme is supported by the European Commission and aims to train entrepreneurs of the future who are capable of building businesses which reduce global warming as well as making a profit.

Analyzing the environmental situation in the world lots of these "green" entrepreneurs express the view that people don’t actually care about climate change too much because it’s a very long process. To motivate people you have to make them save money. And for participants of project it is a business because they want to earn money in the process and want to change the world that people live in.

It's difficult to predict the course of events concerning the business-project in future but as for me it's very likely that most of student's fresh ideas will be carry out and thus there will be another step towards the problem of environmental protection.




1 комментарий:

  1. Good!
    Slips:
    ... business-project TO DO WITH environmental protection...
    The reporter introduces us young persons whoSE "green" business plans MADE THEIR DEBUT in Paris.
    ... to suCCeed ...
    etc

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